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What makes a relationship "substantive" under 506(b)?

It is a relationship, held by you or someone acting for you, that began before the offering and through which you actually learned about and evaluated the person's finances and sophistication. Quality decides it, not time.

Key points

  • The relationship must be one that began before the offering, and you must have learned about the person's finances and sophistication.
  • There is no minimum period, no required number of contacts and no waiting period that creates one.
  • Quality matters more than quantity: what you know about the person, and when you learned it.
  • A web form, a LinkedIn connection or a business card is not a relationship.
  • A record of a conversation is evidence of the relationship, not the relationship itself.

Alejandro Davila, founder of Mownt, Updated

What the term means

A substantive relationship is one that you, or someone acting for you, have with a prospective investor, that began before the offering, and in which you learned about the person's finances and sophistication. Offering only to people like this is the most common way issuers show they did not use general solicitation.

The phrase is not written into any rule. The rule itself bans general solicitation in a 506(b) offering. SEC staff treat this kind of relationship as the main way, not the only way, to show there was none.

"Someone acting for you" can include members of your GP team, employees, or a registered broker-dealer or investment adviser, and others depending on the facts. You do not have to hold every relationship personally, but you should be able to show who held it and what they learned.

A referral does not create a relationship. A person introduced by an investor or a friend arrives with no relationship with you, and you, or someone acting for you, still has to learn about and evaluate their finances and sophistication.

Before the offering

The timing is the part people most often get wrong. A relationship formed after the offering begins does not count for that offering, and forming one in a hurry just before taking money does not fix that.

When an offering begins is a judgment on the facts, with no bright-line date. An offering begins when offering efforts begin, and that can be earlier than any signed document. A conservative working rule follows: someone you meet once you are working on a specific deal should not be offered that deal under 506(b). Get to know them now, and they may be eligible for a later offering.

Quality, not quantity

There is no minimum period, and no number of touches or days creates a relationship. What matters is what you know about the person's finances and sophistication, and whether you actually evaluated it.

In a 2015 no-action letter, SEC staff said the quality of the relationship between issuer and investor is the most important factor, and that no particular duration or questionnaire is enough on its own. Some firms use internal waiting periods as evidence that a relationship was not formed for a specific deal. That is a practice, not a legal requirement, and elapsed time alone creates nothing.

The rule does not literally require a phone call or a meeting. Many securities attorneys still want a live conversation, in person, by phone or by video, as part of every relationship, because it is the practical way to learn about someone and to show it later.

What is not a relationship

A form someone filled in on your website is data, not a relationship. A LinkedIn connection is not one either. Neither is a business card, attending the same meetup, belonging to the same investor group or paid community, or ticking an "I am accredited" box.

Friendship gets you partway. With friends and family you still need to have learned about their finances and sophistication. A series of sales calls to a cold list during a live raise does not turn strangers into relationships for that raise.

What to learn, and what to write down

A useful first conversation covers status (accredited, and on what basis, or sophisticated, and how), and suitability: whether the person could absorb a loss, whether they need the money back soon, and whether an illiquid hold fits their plans. No specific current offering is discussed.

Write a short note soon after: the date, who held the conversation, how you met, and what you learned in the person's own words. Keep it factual, and never record a status you did not actually learn. A record of a conversation is not itself the relationship. The substance is what you learned about the person's finances and sophistication, and when.

Illustrative
Figure 1The relationship comes before the offering
  1. First contact

    Where a relationship can start, not where it ends.

  2. Conversation where you learn about finances and sophistication

    Relationship formed here.

  3. Offering begins

    People met after this point wait for a later offering.

The order is what matters, not the time between the points.

Contacts you are still getting to know

You can keep getting to know these contacts. Do not share details of a specific 506(b) offering with them until your relationship checks are complete.

Keep in mind what the relationship does and does not do. It speaks to one question: whether you used general solicitation. It does not answer questions about disclosure, suitability or the accuracy of what you said.

Where to go next

The issuer decides which exemption applies, with its securities attorney. This article is education, not legal advice. Whether your relationship with a particular person meets the standard, and when your offering began, are questions for your own securities attorney, ideally before you write your relationship policy. The rule is Rule 502(c), https://www.law.cornell.edu/cfr/text/17/230.502, and SEC staff interpretations are in the Securities Act Rules Compliance and Disclosure Interpretations, https://www.sec.gov/rules-regulations/staff-guidance/compliance-disclosure-interpretations/securities-act-rules. The 2015 staff letter is at https://www.sec.gov/divisions/corpfin/cf-noaction/2015/citizen-vc-inc-080615-502.htm.

How Mownt helps with this

  • On a 506(b) raise, the software prevents a commitment from being recorded until the operator marks their own relationship and suitability checks complete.
  • Mownt keeps your contacts, investors, interactions and cap tables. You decide when to export them.
  • Mownt records key steps in an activity log. You decide what goes into your own records.

Written by Alejandro Davila, founder of Mownt. Mownt sells the software described here.

The full checklist is inside Mownt. Read "What makes a relationship substantive" in the Capital Raiser Playbook when you join. Apply for early access

Frequently asked questions

How long do I need to know someone first?

No rule sets a minimum period. The question is what you learned about the person's finances and sophistication, and whether that happened before the offering began.

Does a LinkedIn connection or a newsletter sign-up count?

No. A connection or a sign-up tells you almost nothing about someone's finances or sophistication. It can be where a relationship starts, not where it ends.

An existing investor wants to bring a friend into my current deal. Can they join?

The friend usually arrives with no relationship with you of their own. The conservative answer is to welcome the introduction, get to know them, and consider them for a later offering. Some counsel accept narrow exceptions on specific facts, so ask your attorney before relying on one.

Does the conversation have to be live?

The rule does not literally say so, and SEC staff have accepted some online processes with added protections. Many securities attorneys still want a live, documented conversation, and you should settle the question with your own.

Does having the relationship protect me on everything else?

No. It addresses whether you used general solicitation. Disclosure, suitability and the truth of what you tell investors are separate obligations.

Keep reading

Getting past friends and family

What do I do after friends and family?

Keep going through three routes: deepen your wider network under 506(b), promote openly under 506(c), or meet people in person, knowing that each route carries its own rules.

Updated

The rules, in plain English

What is general solicitation?

It means offering securities through broad channels, such as ads or public posts, to people the issuer does not already know. Deciding whether a communication counts comes down to two questions: is it an offer, and is it general?

Updated